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Company overview

Coolabah Instant Turf Logo

Coolabah Turf was established in 2002 to engage in the production, sale and distribution of quality turf grass products.

The turf production facility, which is located on three various locations in Echuca West and Wharparilla, Victoria comprises more than 70Ha of turf production.

Coolabah Turf is owned and operated by Brad Shearer and his wife Suzie, to service professional landscape, commercial, council and DIY projects for homeowners throughout regional and metropolitan Victoria.

All home grown turfgrass varieties are harvested fresh daily from our Echuca farms and delivered to customers in less than 24 hours. All turf products are supplied in a premium quality slab cut form to ensure foolproof establishment for every green industry professional or first time DIY, backyard ‘’turfie’’.

Morally and environmentally, the Coolabah Turf team is proud to specialize in the exclusive supply of drought tolerant turf varieties primarily to supply the residential home owner market in Melbourne’s northern metropolitan suburbs and Victorian regional townships located between Albury to Swan Hill and Mildura along the Murray River in Northern Victoria and southern NSW, and south to Bendigo, Ballarat Geelong, Horsham and Warrnambool.

The company policy and environmental platform to transition away from cool season turf varieties (predominantly Tall Fescue) more than six years ago, was in direct response to learning how to live with continuing drought conditions and the impact global climate change continues to have on water security and subsequent water availability and bylaws governing its domestic use in residential markets in all target regions.

The Coolabah Turf product range includes four varieties: Sir Walter DNA Certified Buffalo, Village Green (winter active Kikuyu), Santa Ana Couch and Common Kikuyu. Two of these varieties, Sir Walter DNA Certified, and Village Green, are patented and are protected under Australian Plant Breeders Rights (PBR) licensing laws. It is a requirement of the plant breeders, that growers are accredited before being granted a license to produce PBR varieties to ensure turfgrass grown is consistently high quality and is weed and disease free.

All varieties grown have been selected to be included in the Coolabah Turf stable because they are the most proven species in each of their plant categories for the regions in which they are grown and sold to ensure the best results for end users. Under the new Lawn Solutions Australia Group, varieties have been rebranded and are currently being marketed as: Sir Walter DNA Certified, Eureka Premium VG (formerly Village Green), Eureka Kikuyu (common Kikuyu) and Nullarbor Couch (Santa Ana Couch).

Brad and Suzie are honoured to be founding members of the Lawn Solutions Australia grower group, where they still currently hold a seat on the national advisory board.

Lawn Solutions Australia is the peak industry body for turf production and lawn care maintenance in Australia. This role ensures they have a voice for their business and our region on national policy making decisions which will ultimately guide our business and industry activities into the future. Our affiliation with this group will also ensure our business and our customers are in the box seat to have first right of refusal on any new turfgrass varieties likely to come onto the Australian market in coming years. Coolabah Turf turf managers are currently conducting trials for the LSA group on our Echuca farms to continue this passionate commitment to progress and trailblazing in the area of plant breeding.

Customer service is the core focus of our operation and core business philosophy. We consciously and constantly refine this aspect of the business by guaranteeing the following:

  • Production of quality turf products,
  • Timely and efficient delivery of orders,
  • Efficient and professional manner on the phone and face to face with all customers regardless of circumstance,
  • We offer a free lawn care advice service for the life of all lawn purchases and,
  • Provide a range of quality lawn care products including fertilizer, pest control and weed control.

To assist us to better service customers within our regional markets, we have formal affiliations in place with a number of selected businesses who operate as retail outlets for our products at distribution centres located in: Shepparton, Bendigo, Castlemaine, Maryborough, Ballarat and Horsham.

We also supply Sir Walter DNA Certified turf to all Victorian stores in the Bunnings Warehouse network.

Selected Bunnings nurseries who are stockists of Sir Walter DNA Certified turf are able to fulfil a niche for a small volume cash and carry market. This concept was born from our desire to make Australia’s number one selling turf grass variety, Sir Walter DNA Certified, more affordable and more accessible for homeowners wanting small turf volumes. (Less than 10m2)

When people see and experience our Coolabah brand, we want them to feel an infectious, energetic and passionate love for life. To fulfil this goal, it is critical our handpicked team of professionals also exude this natural passion for life, and boast a genuine interest in how we as a team can enhance the lifestyle benefits of everyone we meet with the consistent supply of one of life’s most simple pleasures – an instant luscious lawn.

Our basic life philosophy is: "If you love what you do, you will never have to work a day in your life!" which ensures our dynamic team of professionals will always be willing and able to assist all customers with passion, knowledge and purpose.

We look forward to helping you love your lawn as much as we do.

Happy turfing!

Best Regards,
Brad and Suzie Shearer and
The Coolabah Crew.

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